Character Playbook

In partnership with the NFL, the New Orleans Saints and EVERFI, United Way supports the NFL Character Playbook in local schools. The Character Playbook helps cultivate and maintain healthy relationships during your students’ most critical school years.


Character PlaybookTM is an innovative digital learning experience that uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. The graphic novel style of the course engages students in interactive educational activities that challenge them to better understand their own values and relationships with others. The experience is comprised of six modules that cover key concepts around positive character development, social-emotional learning (SEL), and building healthy relationships. The course will allow students to engage with true-to-life scenarios that include bystander intervention strategies and positive relationship examples. The Character Playbook curriculum was vetted by prominent experts on social-emotional learning and healthy relationship development. Character Playbook is accessible by computer and tablet. The program contains formative assessments and pre- and post-surveys which are used to track knowledge gains and changes in attitudes and behaviors. An implementation team is on hand to assist schools through the onboarding process. The online modules are accompanied by robust offline lesson plans and discussion guides to extend the concepts and drive lasting impact.


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A Character Playbook Story - Building Character Through Character Playbook

"Character is who you are deep down, so showing people your best side by being kind, making positive choices, standing up for those who cannot stand up for themselves and using your words to deal with your feelings is how you wear your heart on the outside.”

Carmen was a student we had seen at the discipline center many times. At the time she was back for a 10 day suspension. She had an attitude and was clearly discouraged by school and everything that went along with it. When we started Character time and using Character Playbook she initially wasn’t sure asking, “What is this?” I encouraged her to give it chance and that it was a tool that I used to help see what you’re struggling with and how I can help. That was the last complaint I heard. On the 9th day of her suspension she ran into my room telling me that she had finished the program and couldn’t wait to get her certificate. The fact that she completed something and also learned something about herself I could tell really meant a lot to her. On top of that when I was explaining the program to new students Carmen stepped in and explained everything for me, it was a amazing to see. It is also great to report that Carmen has not been back to the discipline center since.

--Ashley Richardson, Teacher
East Baton Rouge Discipline Center
Baton Rouge, Louisiana